Media and Advertising

Media company use case

A media company (consent requestor) requests permission from a customer (consent provider) to share data held by the media company (credential provider) with a range of third-party providers.
  • The agency asks the customer, “Do you consent to sharing your data with us and our third-party providers so we can provide you with personalised advertisements and offers?
  • Customer receives the request and gives consent via Priviti.
  • Priviti matches consent securely and shares customer data with the marketplace provider, which shares it with its third-party providers.